Knowing your skin tone is essential for selecting the right foundation. Your tone can be either warm, cool or neutral. Warm-toned skin types have a darker complexion, dark hair and eyes, and have yellow undertones. Cool-tones are more fair-skinned and may have red or blonde hair with a pink undertone. Neutral skin types are somewhere in the middle and can go either way, perhaps depending on the season.
Along with your skin tone, you must consider your coloring. This is one of the hardest parts because it can be difficult to match your skin color with the right foundation! The best place to do this is along your jaw line. The foundation should blend into your skin and leave no visible line between your face and neck. When in doubt, always opt for a slightly darker shade rather than lighter which can cast a ghost-like appearance.
Your age plays a part in what foundation you
use and what finish you should have at the end result. Older skin should not opt for a matte finish because the foundation can settle into fine lines, making them more prominent. A satin or dewy finish will create a youthful glow, while a matte finish looks great on younger skin and has crazy staying power.
The coverage you want from your foundation is key. If you want light coverage, go for a BB cream or a thin foundation with light to build-able coverage. Select medium to full coverage if you want to conceal everything or if you have acne and unevenness.
You should also consider how you want your skin to feel! If you don’t like the way something feels, you’re bound to not wear it. Sometimes foundation can make your skin feel heavy and cakey, and other times you can’t even tell that you’re wearing makeup. I find that when I first apply foundation it’s rather heavy but it eventually settles into my skin and I can’t tell I’m wearing anything.
Lastly, you must go by your budget when deciding on which foundation is right for you. Price ranges are drastic, as is product quality. However, there are plenty of decent drug store foundations worth looking into! If you want to opt for professional quality, it makes the process easier because a makeup artist will be able to evaluate your skin needs and help you select the right foundation.